How can you benefit from Integrating SalesForce CRM with Ecommerce Platform
Are you fed up of managing your ever increasing list of customers? Looking for an easy way to access your customer data that is stored in multiple places? Despite having a CRM software, many ecommerce business owners face difficulty in managing customer data. The problem arises because the CRM tool is being used as a standalone system. The key is to integrate Salesforce CRM with the ecommerce platform and bring all customer data into one place.
Salesforce CRM integration with store allows you to merge separate pieces of data into one place. This means no accessing data from different places. When customer data is at one place, you are in a better position to make well-informed decisions as far as identifying the right customers that give the most revenue and profits. There are integration extensions that automate the process of syncing customer data from store to Salesforce CRM.
Salesforce solution that integrates with ecommerce allows data synchronization from store and Salesforce CRM. Any information updated in one system is automatically updated in the other. Thus, information such as Leads, Contacts and Accounts is automatically synchronized. Customer categorization is crucial when it comes to designing marketing campaigns. When customer information that includes name, purchase history, order etc. is easily accessible from Salesforce CRM, you are able to better understand the customers.
According to their buying pattern, you are able to segment customers. This allows you to design marketing campaigns that specifically target customers with high purchasing power. This can help to increase the success rate of your marketing campaigns. Through marketing campaigns, you can offer discount to heavy buyers, which can help to increase your online sales.
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