Features to Look for in an Ecommerce Software

Multiple Sales Channel

You simply cannot depend on your website visitors to increase sales. In order to maximize exposure of your products and gain access to wider customer base, ensure that the ecommerce software allows you to sell products through multiple channels.

Multi-channel selling is advantageous and critical to ecommerce growth. The ecommerce platform should allow you to target customers on various online marketplaces like Amazon and eBay. There are quite a few ecommerce solutions that allow you to export product catalog to these popular sites, which can work wonders to boost business growth. So if you are serious about increasing product visibility and increase sales, choose a multi-channel ecommerce platform.

Efficient Inventory Control System

Surely, you want to avoid overselling, out-of-stock scenarios and upsetting customers. Failing to keep track of stock counts can be detrimental to your business. To avoid such a situation, make sure the ecommerce software you choose comes with an effective inventory control system. The system allows you to view stock visibility in real time. The inventory levels of your online store should be updated in real time as orders are processed. To be more specific, the inventory should be updated automatically across all your selling channels.

Reporting

How will you keep track of your business performance? How will you know that your business is doing well? To answer these questions, you need to finalize an ecommerce software that comes with Reporting feature. Reporting is critical to make better business decisions that help to increase profits. In other words, it should allow you to generate various type of reports that give a 360 degree view of your business performance. Reports related to sales, marketing, stock and purchase should be readily available as and when required. These reports will help you to identify whether your business is progressing in the right direction.

Integration

Your ecommerce software should integrate seamlessly with other software applications including Sales management platform that is designed to simplify your sales process. Integration is critical to eliminate duplicity and ensure smooth flow of data between systems.