Why to Make your Website PunchOut Ready?
As a
supplier, if you are offering PunchOut capabilities, it can work wonders to
boost your business. Whether it is a Fortune 500 Company, an Educational
institution or a State government, having a PunchOut-ready website is the key
to win these buyers. The chances of doing business with large customers
significantly increases when you make your website a PunchOut-enabled site. In
fact, incorporating this technology gives you the confidence to deal with big
prospects.
As we all
know, a PunchOut catalog simplifies
the way B2B customers interact with their suppliers. This is because, it
provides a direct connection between the customer’s procurement system and the
supplier’s site. So once the customer logs into his procurement application, a
single click on the PunchOut link gives the customer direct access to his
contract catalog.
Also, a
PunchOut mechanism works differently than a normal checkout process. So after
the customer adds products to the shopping cart and clicks the checkout button,
the cart comes back to the procurement application. It does not follow the
traditional checkout process wherein the total price of the order is
calculated.
Once in the
procurement application, the shopping cart is sent for approval. This is an
important step in B2B business transactions as the procurement manager has no
authority to approve the shopping cart. The Cart will be either accepted or
rejected depending upon the total amount and product quantity in the Shopping
cart. If it is accepted, a purchase order (PO) will be generated and sent to
the supplier, thereby requesting fulfillment of the order at the earliest.
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