Tips to Select the Right B2B Ecommerce Platform

Allows Easy Customization

You should never face difficulty in customizing the B2B ecommercesolution that you have chosen. Customization is one of the most important part of any ecommerce business as it allows you create online store as per customer needs. It gives your business the flexibility it needs. Every B2B customer will have different needs as far as website design and inventory is concerned. So the platform you choose should offer easy customization to accommodate unique requirements of all B2B customers.

Ease of Usability

Irrespective of the number of features your B2B ecommerce platform offers, if it does not have a friendly user interface, it doesn’t make sense to purchase it. So you might be using a feature-rich platform but if the user interface is not friendly at all, you will have a hard time running your online business successfully. On the other hand, a friendly, intuitive interface will make it easier to do integrations, say with payment gateways and shipping carriers and moreover you can provide an easy shopping experience for your customers. So the complexity in B2B environment should not come at the cost of ease of usability.

Ability to Get Instant Inventory Insights

If you want to eliminate costly backorder scenarios, your Bestecommerce platform should provide you stock availability status in real time. Facing ‘out of stock’ situations when the product is in great demand can bring huge losses to your company. However, when your ecommerce platform allows you to track inventory in real time, you can certainly avoid such embarrassing situations.

Ability to Duplicate Previous Orders

The ecommerce platform you select should have ‘duplicate order’ feature. As you know, B2B customers order in bulk. So when a customer wants to re-order a previous order, creating that same past order can be frustrating. To avoid this, customers should be allowed to duplicate past orders. In some cases, the new order is slightly different than the previous order. In such circumstances, the platform should allow customers to edit past orders for creating a new order.