5 Things your B2B Ecommerce Shopping Cart should Handle

Repeat Orders

Simplifying the ordering process is critical to retain B2B customers. Since B2B customers are medium to large enterprises, bulk, repeat orders are not uncommon. So when it comes to placing repeat orders, it should not be a time-consuming process. Keeping track of previous orders is an important feature of B2B shopping cart software. So for higher customer satisfaction, repeat order process should be effortless that allows your customers to copy and edit any previous orders easily and quickly. So whenever your B2B customer wants to order the same products again and again, make sure they can place that order easily.

Unique Logins for Every User

Allowing login credentials to be shared amongst a set of users can lead to security risks. So the shopping cart you choose should allow only one user per account. Under one account, a separate login has to be assigned for every user. This will make it easier for you to keep track of their interactions with your store.

Complex Product Offerings

Many B2B and B2C ecommerce software applications are designed to allow customers to create a custom configuration from a specific group of components. So the shopping cart you select should allow you to display complex products, which can be easily customized by the end customer.

Multiple ‘Ship-To’ Address

Many times, your B2B customer might not have just one ‘Ship-To’ address.  Customers with complex business operations often have multiple ‘Ship-To’ addresses.  In such a situation, the shopping cart should allow you to pull their ‘Ship-To’ addresses from the customer’s system into your ERP software.

May it Easy to Pay Invoice

The more convenient you make it for your customers to pay your invoice, the more likely they will. This is possible only when you choose a shopping cart that enables your customers to pay invoices using your website.  Your shopping cart should easily integrate with BackOffice ERP or accounting system, which will enable your customers to pay invoice with a single click.