Top 3 Strategies to Boost B2B Ecommerce Sales

Offer Personalized Shopping Experience

One way to personalize your B2B customer’s shopping experience is to customize home page content depending upon his past purchasing history. So after your customer logs into your B2B ecommerce store, the homepage should display products as per his recent buying active activity. In short, you have to show products that a customer will likely be interested in buying. When your homepage displays product that match the customer’s interest, it can certainly help to increase browsing time as well as encourage him to purchase.

Make Placing Orders Easy and Convenient

Use PunchOut technology to simplify purchasing process of B2B customers. Also give your customers the ability to order and reorder products quickly. The reordering process particularly should not be time consuming. Many B2B ecommerce platforms come with ‘Reorder Feature’ that allows customers to view all their previous purchases, thereby making it easier to quickly reorder. When you have B2B customers with frequent purchases, it is necessary to use this tool that saves a customer’s purchase history and ensures reordering is quick and convenient.

Optimize your Ecommerce Store for Mobile Users

With more and more B2B customers now also using Tablets and smartphones for placing orders, not optimizing your B2B ecommerce solution for mobile devices will cost you a fortune. So building a mobile responsive store is a must to increase B2B sales. The mobile shopping experience should be such that it should allow your customers easy access on the go.

Design the content of your store in such a way that it inspires greater engagement on mobile devices. Make navigation easier, touch intuitive for mobile users. A mobile friendly navigation can make it easier for your customers to shop via mobile devices. You can also a deliver a good mobile shopping experience, by offering a mobile app. It will help to streamline your B2B business and moreover enable your customers to shop effortlessly on the go. 

Offer Personalized Shopping Experience

One way to personalize your B2B customer’s shopping experience is to customize home page content depending upon his past purchasing history. So after your customer logs into your B2B ecommerce store, the homepage should display products as per his recent buying active activity. In short, you have to show products that a customer will likely be interested in buying. When your homepage displays product that match the customer’s interest, it can certainly help to increase browsing time as well as encourage him to purchase.

Make Placing Orders Easy and Convenient

Use PunchOut technology to simplify purchasing process of B2B customers. Also give your customers the ability to order and reorder products quickly. The reordering process particularly should not be time consuming. Many B2B ecommerce platforms come with ‘Reorder Feature’ that allows customers to view all their previous purchases, thereby making it easier to quickly reorder. When you have B2B customers with frequent purchases, it is necessary to use this tool that saves a customer’s purchase history and ensures reordering is quick and convenient.

Optimize your Ecommerce Store for Mobile Users

With more and more B2B customers now also using Tablets and smartphones for placing orders, not optimizing your B2B ecommerce solution for mobile devices will cost you a fortune. So building a mobile responsive store is a must to increase B2B sales. The mobile shopping experience should be such that it should allow your customers easy access on the go.

Design the content of your store in such a way that it inspires greater engagement on mobile devices. Make navigation easier, touch intuitive for mobile users. A mobile friendly navigation can make it easier for your customers to shop via mobile devices. You can also a deliver a good mobile shopping experience, by offering a mobile app. It will help to streamline your B2B business and moreover enable your customers to shop effortlessly on the go.