SEO Features to Look for when Choosing an Ecommerce Platform
Supports Keyword-Rich URL
Google identifies your Ecommerce platform and other HTML pages through URLs. So if you want to improve your site’s rankings, it is important that the site supports a keyword-rich URL structure. It must contain relevant keywords for search engines. If the URL is confusing and contains jargon, rankings are likely to drop and your site will go down. To avoid drop in rankings, make sure the platform you choose allows you to create URLs that are understandable, more readable and static. The URL structure should be such that the keywords appear right after your domain name so that the search engines identify what the page is all about.
Allows you to Edit every Single Page Title
The Ecommerce platformsolutions you choose should give control over page title at a more granular level. This will enable you to customize the title as well as the Meta tags of every web page as per your needs. A well-written Meta title will have a positive impact on the number of people clicking through to your site. So ensure that your ecommerce platform allows you to update all page titles and Meta tags whenever need arises.
Allows you to Setup 301 Redirects
301 Redirects is a command that provides a way to redirect Internet users to another page than the one they selected from a search engine results page. This feature is useful, particularly when you have removed or deleted pages from your site. So whenever your site visitors click on pages that have been removed, the feature will redirect user to another relevant page.
Search-Engine Friendly Site Structure
If you want to increase traffic to your sites, make sure your Ecommerce platforms are created using CSS or HTML. However, if you choose Flash, Ajax or JavaScript, the search engine will have a hard time crawling through your web pages. In short, the process of crawling becomes considerably inefficient, which can have a negative impact on your rankings. So avoid creating JavaScript-based website and ensure that the site is designed using CSS.
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